Cookies

COOKIE POLICY

Our websites (our "websites") are operated by JD Sports Fashion plc and its group companies (together "we", "us", "our", the "JD Group"). Our websites use cookies, pixels, beacons, tags and other similar tracking technologies to distinguish you from other users and this helps us to provide you with a good experience when you browse our websites and also to improve our websites. We will refer to all of these technologies as “cookies”.

Cookies help us to provide you with a better customer experience when you browse our websites and allow us to improve and tailor the websites for you. We will ask for your permission to place cookies on your device, except where they are strictly necessary to provide you with a service you have requested (e.g. to ensure we can process and fulfil your orders), or in order for our websites to work properly. For example, where you give permission for optional cookies, we keep track of the domains from which people visit and we also measure visitor activity on the websites. We use the information that we collect to measure the number of visitors to the different areas of our websites to improve website functionality.

If you wish to remove cookies placed on your device by our websites or stop our websites placing further cookies on your device, you can do this at any time. Learn how to do this below, in the “Managing Cookies” section.

• What is a cookie?

  • A cookie is a small text file which is downloaded and stored on your computer or mobile device by websites that you visit. Where cookie technology is not available, an anonymous identifier may be used. An anonymous identifier is a random string of characters used for the same purposes as a cookie. When we refer to “cookies” in this policy (or our Privacy Policy) we are referring to both cookies and similar technologies.

    Your browser accesses the cookie file only when you visit the website that generated it. This helps to ease your navigation by automatically logging you in and remembering things like your preferences and what’s in your shopping basket. Cookies allow websites like ours to deliver you a personalised shopping experience.

    The information stored within any given cookie can only be accessed by the website that created it and cookies are limited to communicating only the information that you have disclosed to the website.

    Pixels, tags and beacons are small clear images that are placed on our websites that allow us to monitor traffic and understand how our websites are used.

• Managing cookies and advertising preferences

  • We will ask for your permission to place cookies on your device, except where they are strictly necessary for us to provide you with a service that you have requested or in order for our websites to work properly. You can provide your consent to the use of non-necessary cookies by clicking the “Accept All Cookies” button on our cookies information notice or by accessing the privacy preference centre on the website. The privacy preference centre should be accessible in the cookies information notice that appears on the website when you visit our site for the first time. It can also be accessed by clicking the “Cookies Settings” option at the bottom of the website at any time.

    Within our privacy preference centre you can signify your consent to certain categories of non-necessary cookies by ticking the box on the right-hand-side of each category and clicking the “Confirm My Choices” button. You can withdraw any consent at any time to the use of cookies through the same functionality (i.e. clicking on the ticked box, which will then un-tick the box) and clicking the “Confirm My Choices” button. It may be necessary to refresh the website page for the updated settings to take effect.

    You can also set your browser to delete cookies, to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you delete, disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

    If cookies aren't enabled on your computer, it will mean that your shopping experience on our website will be limited to browsing and researching; you won't be able to add products to your basket or buy them. To enable and manage cookies, you can use your browser to do this. Each browser is different, so check the 'Help' menu of your particular browser (or your mobile phone's handset manual) to learn how to change your cookie preferences.

    • Google Chrome
    • Microsoft Edge
    • Mozilla Firefox
    • Safari
    • Opera

    We use Google Analytics to understand how our websites are used, monitor its performance, and measure how users engage with our websites and sections of it. Data from Google Analytics is also used to support our marketing activities. The information in Google Analytics is anonymous. We use the following advertising features together with Google Analytics:

    • Google Analytics 4
    • Adwords

    You can opt-out of Google Analytics using this link: Google Analytics opt-out

    You can also manage your interest-based advertising preferences – including Google Analytics advertising features - through the preferences in your browser, mobile operating system, or through a third party.

    • Network Advertising Initiative's Consumer opt-out tool
    • YourAdChoices Controls
    • Ad Settings for Android
    • Ad Settings for iOS.
    • Google Ads Settings
• We use the following types of cookie
  • • Strictly necessary cookies: These cookies are necessary for the website to function or to provide a service you have requested and cannot be switched off in our systems. We do not require your consent to set these cookies. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the website will not then work. These cookies do not store any personally identifiable information.
    • Functional cookies: These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
    • Performance cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us to know which pages are the most and least popular and see how visitors move around the website. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our website, and will not be able to monitor its performance.
    • Tracking cookies: These cookies may be set through our site by our third party advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

    You can find out more information about the individual cookies we use and the purposes for which we use them in the tables below:

    Cookie	Type	Third party / first party	Duration	Purpose
    mt.sc	Functional	Third party	Session	mt.sc is a cookie that is set for session cookies and to mark the start of the session for other actions. It usually stays with the same value throughout the session (which is just the start of the session and an empty array) and will only be filled if we set any cookies with Monetate session-level expiration.
    mt.v	Functional	Third party	1 year	Is the cookie that is needed to run any of the Monetate functionality. We need this to fire experiences, build actions, events, targets and collect some of our datapoints.
    mt.diagnostics	Functional	Third party	1 year	These cookies are dropped only for users of the Monetate platform, not customers. When a user with the correct Monetate privileges adds the Monetate inspector these cookies will be dropped to use the Monetate Inspector functionality.
    mt.inspector	Functional	Third party	1 year	These cookies are dropped only for users of the Monetate platform, not customers. When a user with the correct Monetate privileges adds the Monetate inspector these cookies will be dropped to use the Monetate Inspector functionality.
    mt.assumedGender	Functional	Third party	1 year	This cookie assumes gender dependent on which pages & products the users visit the most.
    mt.brandVisits	Functional	Third party	1 year	This cookie tracks the user's brand visits dependent on which pages & products the users visit the most.
    mt.favouriteBrand	Functional	Third party	1 year	This cookie assumes the user's favourite brand dependent on which pages & products the users visit the most.
    mt.womenCategory	Functional	Third party	1 year	This cookie assumes the user's category dependent on which pages & products the users visit the most.
    user_hash_id	Functional	First party	1 year	Reference for RedEye to know what user to attach data to.
    session.ID	Strictly Necessary	First party	30 Days	Stores a user session on the site, this includes basket contents, login details etc.
    CSRF_Token	Strictly Necessary	First party	30 Days	Used to prevent malicious actors from placing orders on a user’s behalf, Cross site request forgery https://en.wikipedia.org/wiki/Cross-site_request_forgery
    session.present	Strictly Necessary	First party	30 Days	Used to determine if a user has an active session, is either 0 or 1.
    language	Strictly Necessary	First party	30 Days	Stores a user’s selected language.
    rememberAccountDetails	Strictly Necessary	First party	30 Days	Stores a user’s email is an encrypted form so they can login faster (if they check remember me on the login page).

• Third Party cookies

  • You should note that certain third party service providers (such as advertising companies, social networks and retargeting and behavioural analysis services) can also use cookies on our websites if you permit them to do so. The purpose of these cookies includes analysing performance and displaying customised advertising content on your web browser. We have no control over these cookies. Our key partners are listed below with information about the services they provide to us. This list is not exhaustive but it includes all partners with whom we have an established relationship and whose cookie technologies are most frequently deployed through the websites. For further information about cookies set by third parties, please visit the relevant third party’s website for details on how to manage them.

    Cookie	Type	Description of cookies	Third Party Cookie details
    AirShip	Functional	Send order status notifications to customers	AirShip
    AWIN	Tracking	Tracking for Affiliation	AWIN
    Barilliance	Tracking	User personalisation (e.g. showing more relevant products)	Barilliance
    BeckyBot (SmartAgent)	Functional	Customer Services web-chat tool	BeckyBot (SmartAgent)
    BING/UET	Tracking	Tracking for PPC	BING/UET
    Boomerang	Tracking	Email analytics (view/click)	Boomerang
    ClickNetwork	Tracking	Tracking for Affiliation	ClickNetwork
    ClickTale	Tracking	Analytics tracking	ClickTale
    CreativeServing	Tracking	Tracking for PPC	CreativeServing
    Criteo	Tracking	Tracking for remarketing	Criteo
    Decibel Insight	Tracking	Analytics tracking	Decibel Insight (Medallia)
    Facebook	Tracking	Tracking for organic social campaigns	Facebook
    Firebase	Performance	Analytics tracking	Firebase
    FitAnalytics	Functional	Personalised size recommendation service	FitAnalytics
    Google/Adwords/Conversion	Tracking	Tracking for PPC	Google/Adwords/Conversion
    Google/Adwords/Remarketing	Tracking	Tracking for PPC	Google/Adwords/Remarketing
    Google/Analytics	Performance	Analytics tracking	Google/Analytics,
    GTM	Performance	Google services container	GTM
    GTS (Google trusted store)	Functional	Google reviews service	GTS (Google trusted store)
    Heroshop	Functional	Service that allows users to interact with store staff	Heroshop (Klarna)
    LiveChatSetup	Functional	Customer Services web-chat tool	LiveChat
    Monetate	Functional	User interface testing and feedback tool	Monetate
    NewRelic	Performance	Site error and issue tracking (broken pages/bugs etc)	NewRelic
    Pingdom	Performance	Site monitoring	Pingdom
    Pinterest	Tracking	Tracking for PPC and social campaigns	Pinterest
    PowerReviews	Functional	Product reviews service	PowerReviews
    RapidSpike	Performance	Site monitoring	RapidSpike
    RedEye	Functional	Marketing email provider (newsletter, forgotten basket, offers etc)	RedEye
    RTBHouse	Tracking	Tracking for PPC	RTBHouse
    Snapchat	Tracking	Tracking for PPC and social campaigns	Snapchat
    Taggstar	Functional	Product social data service (e.g. "going fast" badge)	Taggstar
    TikTok	Tracking	Tracking for PPC and social campaigns	TikTok
    TradeTracker	Tracking	Tracking for Affiliation	TradeTracker
    TrueFit	Functional	Personalised size recommendation service	TrueFit
    TruRating	Functional	Reviews and consumer-query service	TruRating
    TrustBadge	Functional	Reviews	TrustBadge
    Twitter	Tracking	Tracking for PPC and social campaigns	Twitter
    Yahoo	Tracking	Tracking for PPC	Yahoo
    Zendesk	Functional	Customer Services web-chat tool	Zendesk
    Akamai mPulse	Strictly Necessary	Allows us to deliver the site from our CDN to the end user as efficiently and quickly as posable	Akamai
    Akamai Visitor Prioritzation	Strictly Necessary	Allows us to que users for large launches	Akamai
    Content Square:_cs_id _cs_s _cs_c _cs_cvars _cs_ex _cs_output _cs_t _cs_same_site _cs_root_domain _cs_debug _cs_mk_aa _cs_mk_ga _cs_mk_pa _cs_tld{nnnnnnnnnnnnn}	Tracking	These cookies allow us to analyse how you interact with our website pages and track website performance so we can improve customer experience on the website.	ContentSquare

• Sharing With Social Networks

  • If you use the buttons that allow you to share products and content with your friends via social networks like X (formerly Twitter) and Facebook etc, these companies may set a cookie on your computer/device memory. Find out more about these here:

    • https://www.facebook.com/about/privacy/
    • http://twitter.com/privacy
    • http://www.google.com/intl/en-GB/policies/privacy/
    • https://www.tiktok.com/legal/page/eea/privacy-policy/en

    https://privacycenter.instagram.com/policy/

• Changes to this cookies policy and more information

  • Any changes to this cookies policy in the future will be posted on this page and we will take all measures necessary to communicate any changes to this cookies policy to you. Please check back frequently to see any updates or changes to this cookies policy. We will also bring your attention to such changes by updating our cookie banner/pop-up.

    If you have any further questions, comments or requests regarding our cookies policy or how we use cookies on our websites, then you can contact us by email at Privacy.Support@jdplc.com.

    This policy was last reviewed and updated: November 2024