Founded in 1933 by professional tennis player Rene Lacoste, the French clothing company has since revolutionised the everyday wardrobe; beginning with the invention of the first ever cotton polo shirt. Mirroring its founder, Lacoste shares a love for the game, passion for innovation and a signature French flare; the perfect combination for premium, sports-inspired apparel. Each Lacoste piece is proudly finished with the iconic Croc logo, a symbol of casual style and effortless elegance.