JD Foundation is the charity arm of JD Sports Fashion Plc. Since 2015, we have raised more than £7,000,000 and donated more than £5,000,000 back out to good causes across the UK to support initiatives and charities who are working with young people.

In 2023, we made the decision to rebuild JD Foundation so we could be confident that our funds were being used in the best way possible, and along with that came a full rebrand of our vision, mission, and values whilst we drew a clearer image of what JD Foundation will achieve.

We can’t wait to bring you along with us as we build a charity that has more impact than ever on young people by offering opportunities to move forwards whilst supporting the communities within which those young people live, work, and grow.

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100% of donations from duffle bag sales come to JD Foundation & are reinvested into opportunities for young people as well as support for the communities in which they live, work and grow.

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